Business Thinking for Independent Souls
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Hello, Welcome & News
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How to use this toolkit
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Lifestyle Planning vs Business Planning
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Your ambitions - a thought experiment
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Draw your business!
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The Challenge of the Freelance Lifestyle
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How to get a grip on Work/Life balance
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The true value of being yourself.
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Why your values matter
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What does success mean to you?
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How Big is your World? Understanding the geography of your business
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Video: Portfolio Working - how most freelancers survive (7:06)
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Risks and Rewards
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Credibility - how to develop your 'expert' profile.
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The Customer Pathway - how all your activities link together
Confident Business Thinking
Dealing with Money
How to build your audience
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The Wheel of Self-Promotion
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How to find the places you can really shine
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Don't try to rush all this - here's why!
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How to write/talk about yourself more easily
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How to write if you think you can't
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Video: Building confidence, trust and loyalty (5:39)
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How to get noticed by influential people
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Storytelling and Social Capital
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How to sell without feeling sleazy
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It's ALL about relationships, Folks!
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Setting out your stall - Shows and Events
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Video: Thinking about your About Me/Profile pages (4:38)
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Video: Why you should make and use (short) Videos. (4:51)
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How to get noticed in a noisy world - a thought experiment
Getting help from others
Extras
